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November 2013 – SME in China

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Monthly Archives: November 2013

Beauty Industry Leader Imports top IPL Machine from China

One of Australia’s leading suppliers of beauty salon equipment have been importing their best selling IPL machines for many years. Without the infrastructure that China’s manufacturing industry it would be almost impossible to import such machines and sell them at acceptable prices. The hair removal industry is always changing as new trends and better ways of doing things emerge. The IPL machine has become one of the companies biggest sellers as more local beauty therapists and salons add IPL hair removal to their service offering to their clients. ipl-machine

Removing unwanted hair from the body is something that most women practice is some shape, way or form. Shaving and waxing to remove hair become part of daily life for most women but some look for more permanent ways of getting rid of unwanted and unsightly hair from their bodies. IPL machines are not cheap but once purchased and used to treat clients they revenue made by the salons and beauty therapists allows them to pay the supplier off in a reasonable timeframe. Importing beauty products into the country is something a lot of beauty entrepreneur do to make money.

One eyelash extensions therapist I know started here own brand of eyelash extensions and products and now her brand has become so well know that many salons now use her products. Anyone can import from China if they want to, but they do need to understand the process. There are a few dentists Sunshine Coast that import dental equipment and then on-sell the machines to the rest of the industry. In my business travels doing seo training i often meet so many smart entrepreneurs and business owners that all import something from overseas, but mostly from China. If you are thinking about getting rid of unwanted hair and booking in for an ipl treatment at your local beauty salon then keep an eye out for these machines.

The Chinese Search Marketing Opportunity

untitledNever before in the history of advertising have we seen such competition amongst the corporate and the small business community for exposure on the search engines. Once upon a time each player new their place in the advertising arena and as such never really tried to muscle in on the others turf.  Today with limited marketing opportunities both small and large business alike are being forced to compete for exposure on the search engines. A search engine indexes web pages and ranks each website according to some sort of algorithm of relevancy based on the search query entered by the searcher.

The higher a website ranks on a search engine results page for a specific search the more traffic that website will receive – in theory.  Some of the larger search engines in China and throughout the world all operate in a similar way. The more popular search engines who make most of their profits from advertising revenue are cashing in big time. Even your above average seo company is now finding it tougher to help their clients gain stronger website rankings. One would think that the idea of a search engines is to provide an non-biased service.

It’s only those that look close enough that realise the truth as to what is really going on. Big business will win the race and the small business owner will be forced to find another way to attract new customers. It makes sense for the larger search engines to cash in from the large corporate advertising budgets and partner with big existing databases. Organic search engine optimisation might just become a thing of the past, much like traditional mobile phones became after the invention of the smart phone.

Small business owners are now having to think smarter and look harder at ways to tap into their customers. Website seo Melbourne consultants are exploring ways to find synergy and get access to the growing Chinese community who all use search engines to find local businesses, products and information online. One of the questions needed to be answered is how do people search and what search engines do they use. The website marketing company that uncovers the blueprint to online marketing success will be highly sought after.